What is the primary purpose of a buyer's guide in insurance?

The primary purpose of a buyer's guide in insurance is indeed to allow consumers to compare the costs of different policies. This resource aims to educate potential policyholders about various insurance products, helping them understand the features, benefits, and cost structures of different policies. By doing so, it empowers consumers to make informed decisions by evaluating their options based on price and coverage, which is crucial in ensuring they find a policy that best meets their financial needs and risk management goals.

The buyer's guide serves as a valuable tool for consumers, bringing transparency to the complexities of insurance products and promoting informed decision-making rather than simply serving promotional purposes, providing discounts, or detailing company histories. This function directly contributes to a fairer marketplace where consumers can discern the value of the coverage they are considering.